By Marissa DeSantis
It didn’t take long for beauty enthusiasts to embrace TikTok’s bite-sized videos. Among all of the dance challenges and cute animal videos, you’ll also find plenty of viral beauty content. From quick tutorials to beauty hacks and beloved products under the hashtag #TikTokMadeMeBuyIt, not every bit of beauty advice is a good idea. But while we’ve all heard of the disasters (hi, gorilla glue hairspray girl), there are still quite a few TikTok beauty products and trends worth trying.
To help save you some time sifting through videos, here are the eight best TikTok-approved beauty moments.
A long-wear foundation can be hard to find, but TikTok found one that really works and it’s available at the drugstore. The L’Oréal Paris Infallible Fresh Wear Foundation-In-A-Powder quickly went viral for its full-coverage formula that stays in place for 24 hours.
The easy-to-use foundation comes in a powder formula with its own sponge, leaving you with a matte finish that doesn’t cake or crease. It even comes in 16 shades—but you’ll have to keep a close watch as the foundation keeps selling out. Watch the TikTok vid to see for yourself.
You already know you’re supposed to spritz a heat protectant spray like Living Proof Restore Instant Protection Spray through your hair before using your curling wand, straightener, or blow dryer. But how often do you actually follow the rules? Well, if you had your doubts that a heat protectant was even helping your hair in the first place, TikTok has shown it really does—using bread and a toaster, of all things.
Instead of buttering bread, hair-savvy TikTok users applied heat protectant spray to half of a slice of bread before sticking it in the toaster. When it was done, only the half without the spray came back toasted, showing just how effective these sprays are when it comes to protecting your hair against heat and sun damage.
For lighter skin tones, TikTok swears this color-correcting cream is the secret for evening out your skin tone sans foundation. Complete with SPF protection, the Dr. Jart+ cream cancels out redness with its green color that blends to beige as you massage it over your face. Centella Asiatica, an herb found in Asia, further calms signs of irritation to help camouflage blemishes and redness. Watch this TikTok Vid to learn more.
Rather than stocking up on blotting paper to absorb oil from your face throughout the day, TikTok found one product to eliminate the problem. Another drugstore find, the Revlon Oil-Absorbing Volcanic Stone Roller is reusable and compact for on-the-go touch-ups. Use the roller along your T-zone (or wherever shine pops up), and the volcanic stone absorbs excess oil instantly. Watch this TikTok Vid to see for yourself.
With over 390 million views for the hashtag #CurtainBangs on TikTok (not to mention all of the celebrities currently sporting the face-framing fringe), it’s safe to say that curtain bangs are having a moment. The longer style adds shape and texture around the face, and it’s way more low maintenance than your classic bangs—just maybe avoid the TikTok videos instructing you to cut them yourself.
With face masks still very much a part of everyday life, a transfer-proof lipstick has never been more needed. Usually, that means going for a matte formula which tends to stay in place better. But TikTok found a lipstick with a glossy finish that won’t budge, courtesy of NYX.
The brand’s Shine Loud Pro Pigment Lip Shine is a dual-ended lipstick that uses a two-step technology to lock your lipstick in place for 16-hours. Available in 24 shades, NYX’s Lip Shine requires you to apply the pigmented base coat first. After allowing it dry for 90 seconds, follow up with the glossy top coat and you’re good to go for the day. Watch this TikTok Vid to learn more.
If you tend to get tiny bumps on your arms or your legs after shaving, this one is for you. TikTok users have pointed out that with continued use, the First Aid Beauty KP Bump Eraser Body Scrub helps to exfoliate away the bumps, also known as keratosis pilaris. Because keratosis pilaris is caused by dead skin cells blocking hair follicles, First Aid Beauty combined AHAs glycolic and lactic acids to gently slough away dead skin cells, revealing smoother skin.
TikTok found a simple DIY hack for achieving fluffy, feathered eyebrows that uses a bar of soap, a spoolie, and a spritz of face mist. After dampening either the spoolie or the soap bar with your face mist, rub the spoolie back and forth on the soap to create a lather, then simply brush the spoolie through your brows to shape them.
You can also skip the bar soap and get the same effect with the new Anastasia Beverly Hills Brow Freeze styling wax instead (you just may have to wait for it to come back in stock). Watch this TikTok Vid to learn more.