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Raising Badass Daughters with Heidi D’Amelio – What She’s Learned from Charli and Dixie, What They’ve Learned From Her, Gen Z Lingo, and More


It’s undeniable that the D’Amelio’s are a sensation. Charli and Dixie D’Amelio essentially put TikTok on the map a few years back when choreographed dances were the biggest thing since sliced bread. Enter Heidi, the woman behind it all. But, really, she’s so much more than just Charli and Dixie’s mom. A very cool mom, at that. We tapped her on all things raising daughters, what we can learn from them, and what they can learn from us. She tells the story about how it all happened for her family and why she feels lucky they’re in it together. We even munch on her new popcorn line (excuse our chewing) and get into some of her favorite Gen Z words and phrases she’s picked up on. If you’re traveling via train, plane, or automobile this week, pop this episode in, pop some popcorn, and have a grand ole time.

[Heidi] On Teaching Her Daughters Commitment 

“We didn’t have a lot of money, so Marc and I always said if you’re going to do it and we’re going to invest, you’re going to show up, you’re going to do it, and you’re going to do it well. Otherwise, what’s the point? But bigger than that, Charli and Dixie were truly passionate about the things they did growing up. Of course, there were some things they signed up for and hated, but they’d stick it through. Making commitments and following through is a big lesson. This is also how they found the things they really love. They know whatever they do, they have to do the work, but Marc and I are going to be there to support them.”

[Heidi] On the Age of TikTok

“One of the biggest fears parents have when their kids get on social media is the feedback they’ll get from other users, as it’s easy to hide behind a screen. Both Charli and Dixie had been bullied in school, so there was a lot of negativity coming their way prior to even getting on TikTok. That was kind of like preparation for them. So it was a lot of trying to prop them up when they weren’t feeling good. It was really good in the beginning, everyone was nice. But then, there was both good and bad. We knew we had to be smart about our TikTok presence and consider if putting our lives out there was something we wanted to do in the first place.”

[Heidi] On Raising Badass Daughters

“Let them be. Don’t put out their spotlight, those girls are hard to raise. They’ll push all the buttons, and they’ll be tough because you can’t wrangle them. Let them be and let them try. Marc and I were a good example of trying things, failing, and trying again, and things working out. It’s okay to make mistakes and it’s okay to not know everything, but make it clear you’ll be there to figure it out together. Let them know that we’re human, we make mistakes, and we apologize. We live by that. This has all allowed them to really be who they are. They can hold their own, they have opinions, and they have a sense of what feels good and what doesn’t in this industry. I’ve always told them, that when you’re sitting in darkness, the sunshine is right around the corner. You have got to keep going. And sometimes, they give me my own advice.”

Heid’s Beauty Must-Haves:


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