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The First 30 Minutes of My Day: Makeup Mogul Bobbi Brown

By Hilary Sheinbaum

Bobbi Brown isn’t just a makeup company —she’s an entrepreneur and a successful one at that. In 2016, the world-renowned makeup artist left her namesake brand, but she definitely did not leave the beauty industry. These days, the mogul and mom has a new cosmetics endeavor, Jones Road, not to mention a wellness and ingestibles brand, a boutique hotel and an editorial website. 

With so many things going on at once, here’s how she starts her day right. 

6:15 AM

I open my eyes when I hear my husband and our two dogs hop out of bed. 

6:20 AM 

I sit up in bed and drink two big glasses of water, which I keep next to my bedside. Rehydrating is the first thing I do every morning – it’s a game-changer for your skin and for proper digestion.

6:30 AM 

I head downstairs and make myself a double espresso in my Nespresso machine. Some mornings, I add a spoonful of EVOLUTION_18 Beauty Collagen Powder.  It’s packed with Collagen peptides that are great for your skin. Plus, it tastes delicious.


6:35 AM

I scroll through Instagram and check the news headlines as I’m drinking my coffee.

6:40 AM

I head back upstairs to get my workout clothes on and moisturize my skin. In the morning, all I use is the JONES ROAD eye cream and the JONES ROAD Miracle Balm in bronze. I’m obsessed with it. It adds a wash of soft-focus moisture to enhance your skin. It reflects light so it adds a hint of glow wherever you need it – cheeks, eyelids or lips. Plus, it’s made with jojoba seed oil, argan oil and Vitamin E so it also nourishes your skin. It’s high-performing, multi-purpose and is full of amazing, good-for-you ingredients, all in one. A true miracle!

6:45 AM 

I’m already thinking about what my 1-hour workout for the day will be. I always like to change it up depending on the weather and how I’m feeling. If it’s nice outside, I love making business calls while I take long walks. I’m also obsessed with my Peloton. I love Adrien Williams for boot camp or Alex Toussaint for spin. Whatever workout I choose, I never leave without refilling my water bottle and mixing in one packet of EVOLUTION_18’s berry-flavored debloat tea. It boosts my metabolism and leaves me feeling energized for the day ahead.



Bobbi Brown is a world-renowned makeup artist, 9x best-selling author, sought-after speaker, podcast host and serial entrepreneur. Bobbi created the ten simple lipsticks that launched her billion-dollar brand, Bobbi Brown Cosmetics. She left her namesake brand in 2016 to return to her roots as an entrepreneur, launching EVOLUTION_18,, and The George, a design-minded boutique hotel in Montclair, NJ. Bobbi’s newest venture, Jones Road, is her collection of edited and indispensable products for all ages, skin types, and skin tones.

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