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10 Innovative Beauty Products To Buy Right Now

By Elise Tabin

The word innovation is thrown around loosely in the beauty industry, but genuinely innovative products do exist.

So what makes a hair, makeup, or skincare product genuinely next-level and game-changing? It comes down to more than what was considered progressive by yesterday’s standards.

Today, the most innovative offerings are often attributed to modern-day technological advancements, a bevy of scientifically proven and highly effective ingredients, and a forward-thinking approach to aging that ups the ante to change your beauty routine forever.

These revolutionary products don’t necessarily need to be formulated by a team of rocket scientists (sometimes, they are), but hey, it doesn’t hurt. Everything from serums to color-changing makeup and even scentless self-tanner fits the bill.

Here are our picks for the most innovative beauty products at the moment that will have you pressing ‘add to cart’ faster than imaginable.


Your Bright Skin Bestie

Hyperpigmentation and discoloration may be the bane of your existence, but they don’t have to be.

Instead, treat stubborn dark spots with PCA Skin’s Pigment Gel Pro. It includes a power-packed skin-brightening blend of tranexamic acid, licorice root extract, hexylresorcinol, and 4-butylresorcinol to even out the skin in as little as four weeks.

Suitable for all skin types and Fitzpatrick skin tones, this hydroquinone-free complex works in multiple ways to inhibit and reduce melanin production, the culprit of dark spots. The more you use it, the smaller and less intense dark spots, patches, and uneven skin tone become while preventing new ones from forming.



The Energy Booster

The super exclusive Soho House franchise is about to be known for more than just its elite membership and 33 chic houses worldwide, thanks to its new Soho Skin collection.

Designed to address the skincare needs of members’ high-paced, jet-set lifestyles—and all that comes with it, including accelerated aging—this 10-piece collection targets the mitochondria, the skin cell’s powerhouse, to improve skin function, tone, texture, and elasticity.

By revving up mitochondrial function and jumpstarting the skin’s natural antioxidant protection capabilities, the products boost fibroblast function and ATP levels and optimize skin cell turnover for brighter, healthier skin.

In true Soho House fashion, the collection was created with leading cosmetic chemists and the insight of Soho House members.



Make Every Day a Good Hair Day

When blowout-obsessed beauty entrepreneur Rachael Shtifter went to sleep at night, her perfectly coifed ‘do would transform into a tangle of messy, knotted hair—literally.

So rather than spending her mornings resorting to restyling and refreshing her hair with multiple heat-based styling tools, she took matters into her own hands and created Sleepy Tie, a heatless hair product.

The soft double-scrunchie works on hair types and textures two inches longer than shoulder length (there’s a Mini version for thin hair) and protects and prolongs blowouts—while improving the health of the hair—so that come morning, all you need to do is unwrap the tie and let down your hair.

You’ll never have a bad hair day again!


A New Take on a Skincare Classic

Back in the day—we’re talking way back when—cold cream, emulsification of water in oil formula that feels cool on the skin, was the cleanser du jour. It cleansed the skin while providing a dose of moisture.

Nevertheless, innovations replace tried-and-true classics; over the years, cold creams have fallen to the wayside. But they are back thanks to Alpyn Beauty’s new Juneberry & Collagen Hydrating Cream Cleanser.

Besides delivering what we expect from a good cleanser, this goes one step further to exfoliate dry patches and leave skin feeling as soft as a baby’s butt.

What is cool about this cleanser reboot is that the skin first feels a burst of coolness and then a deep cleanse thanks to jojoba beads immersed in a cloud-like cream texture. Use it on dry or wet skin, or let the formula work its magic as a leave-on mask for a deeper, more hydrating cleanse.



Tools of the Trade

Licensed aesthetician and beauty expert Liz Kennedy knows a thing or two (or three) about what it takes to get great skin—it all comes down to professional skin tools that further drive skincare products deeper into the skin.

The Beauty Magnet is an intelligent 5-in-1 magnetized skincare tool collection that keeps everything organized as one collective set thanks to a magnet at the tool’s base—you’ll never worry about searching furiously for lost facial rollers or tweezers again.

The set is replete with a derma roller, rose quartz face roller, de-puffing eye roller, tweezer, and comedone extractor and is designed for individual use. Perfect for continuing your beauty treatments on the go or simply staying organized, the spa-inspired tools help take the guesswork and mundaneness out of a boring skincare routine.

Consider this the new Swiss Army Knife of skin care.



Glow Getter

Self-tanners are great for imparting a sun-safe, natural-looking tan without damaging the skin, causing premature aging or potential skin cancers. But the smell that comes with them, well, that’s not so great.

Enter The Fox Tan’s Gradual Glow Body Lotion, which features a unique reduced scent technology for a topical vacation-in-the-islands scent and none of the nasty fake tanner smell.

Plus, the lightweight bronzing lotion is enriched with hyaluronic acid and argan and camellia oils, so the skin stays moisturized and never dries out while your tan glows and glows.


Skin Deep

There’s something to be said about the luxury, efficacy, and exclusivity of a customized skincare product—it just works like no other, and that’s the beauty behind Revea.

Harnessing the power of a skincare tech company with cutting-edge science plus AI technology, these made-just-for-you morning and night serums and moisturizers are explicitly designed to your skin’s needs.

To harness the power, download the first-of-its-kind skin diagnosing app, which brings clinical diagnostic imaging data straight to your smartphone.

Then, identify your true skin type and its current state based on 40 different skin health paraments and one million data points. Measuring how different waves and lengths of light penetrate and reflect the skin allows skin issues to be paired up with potent ingredients to improve the skin.

Finally, the findings are customized into expertly crafted formulas for better, healthier skin.



Make Me Over

In a perfect world, your makeup brushes would do the work for you, achieving flawless makeup every time.

Unfortunately, we’re still a ways away from that idea, but the Anisa’s Eye Crescent Crease Brush is as close as it gets for the moment.

Perfect for makeup newbies or those struggling to get their eye makeup to look clean and seamless, this crescent-shaped soft brush hugs the eyelid and acts as a guide for where to place eyeshadow for perfect definition.

Best of all, the vegan bristles, which are compatible with cream and powder shadows, create the illusion of a crease in the upper eyelid for those with little or no crease to build added dimension, making this intuitive brush a staple in your makeup routine.



Move Over Needles…

Injectables and fillers have their place, but not everyone is keen on them, and that’s where Ourself The Lip Plumping & Enhancing Regimen comes into play.

Rather than resorting to routine filler appointments, this two-piece kit consists of the daily lip-plumping, – volumizing, and -defining Lip Filler and the vitamin E-rich Lip Conditioner to moisturize lips to amp up the size and shape of your pucker.

By delivering multiple sizes of hyaluronic acid and the proprietary peptide, Intides, to the layer of skin where they are needed most, the lips sport added definition, volume, suppleness, and enhanced color, all without stepping foot into a doctor’s office.


Customize Your Contour

Every beauty maven knows that bronzer is the key to a chiseled cheek and a creamy formula does the job well. But some can leave the skin looking too orange or muddy.

Enter BOUNCE Magic Fit Creamy Bronzer & Highlighter Duo, a perfectly packaged clean bronzer and highlighter set (available in four shades) that adjusts to your skin’s pH for a customized bronze tone that develops in mere seconds.

The matte bronzer features the BronzeAdjust technology, which uses pH technology to shift the color and add warmth to the skin to create the perfect shade of sun-kissed bronze.

Top off the look with the gel-cream highlighter for that lit-from-within glow.


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